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The position of Travel Service, Ltd. on the Czech aviation market
Holá, Alžběta ; Vaško, Martin (advisor) ; Majerčinová, Kateřina (referee)
This thesis analyses the position of Travel Service, Ltd. on the Czech aviation market. Furthermore, it also tries to point out the main aspects which were important for the successful development of Travel Service and tries to forecast the future development of this company. The theoretical part contains the history, evolution and position of aviation. It also includes current trends in aviation and the position of aviation in tourism. International organizations and conventions in civil aviation, the deregulation process of air transportation are discussed in this part as well. The analytical part describes the company Travel Service, Ltd., its origin and important events in the history of the company. In this part are analysed economic data, business strategy and internal statistics. There are described the main competitors in the Czech Republic and also in Europe and they are compared with Travel Service. The plans of the company for the future and its next expected evolution are also mentioned here.
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Position of airline Travel Service on market
Družecká, Barbora ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This bachelor thesis deals with the position of the biggest private Czech airline Travel Service on market. This thesis is divided in four parts in a logical sequence. First chapter is dedicated to history of the company, from its establishment to the present, the chapter engaged in the development and fleet and also contains information about management of the company. The second chapter is describing actual fleet, particular key positions and focuses on the development of the company, in terms of number of the passengers, as well as profitability. Next chapter is dedicated to strategy and operation on the market, that reflect all relevant and important changes which has the company gone through during the whole period of its existence. Last chapter describes main competitors in the Czech republic and also in Europe. The purpose of this thesis is seamlessly unify information and interesting facts about the company, which in few years got to the top in its field and continues to grow and expands its operation to other countries.
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SmartWings: Marketing Communications Strategy
Roučka, Jakub ; Halík, Jaroslav (advisor) ; Dufková, Vladimíra (referee)
This thesis is concerned with marketing communications of SmartWings, the low-cost sub-brand of Travel Service airline. The theoretical section comprises two chapters: first of them is dealing with the difference between full-service and low-cost carriers. The second part provides insight into relevant aspects of marketing communications theory. The third chapter is aimed directly at the communications strategy of SmartWings, evaluating current practice and suggesting ways to improve its effectiveness.
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